For Bracketologists·Founding cohort · 10 spots

Your bracket deserves a real home.

A permanent page for your rankings. A share card that writes itself. A Bracket Matrix export that’s already formatted. Five minutes a week, replacing the half-hour you spend wrangling screenshots.

Already on Bracket Matrix? Auto-verified, no application needed once the surface is live.

In the wild

What it looks like when you share it.

Hit publish, then hit Tweet. We pre-fill the post with your update summary and the link to your profile. The card unfurls with your handle, your top line, and a snippet from your notes.

Sample Bracketologist@sample·2h

New bracket update. Bubble shake-up after the weekend. Top line holds (Houston, Auburn, Duke, Tennessee), Indiana plays in, UCLA out. Full notes:

krugerdunning.comSample Bracketologist · Bracket Update · Feb 16Houston #1 overall. Tennessee jumps Duke. Indiana plays in, UCLA out.
12 replies34 reposts287 likes
Tweet this update Post to Bluesky

One-click compose. We pre-fill the text and URL. You review, then post from your account.

Replaces the screenshot. Replaces the “see my pinned tweet from Sunday.” One link, one card, every update.

What you get

Six things, none of which exist anywhere else together.

  • Permanent URL

    krugerdunning.com/b/[handle]

    The same link, all season, every update. Put it in your Twitter bio once. It replaces the screenshot as the canonical thing you share.

  • Five-minute workflow

    Drag, publish, done.

    Drag-and-drop rankings. Hover for KenPom and NET. Hit publish, and your share card, Bracket Matrix export, and RSS entry all write themselves.

  • Share card

    It looks like you meant it.

    Auto-generated 1200×675 PNG with your handle, the top line, your bubble, and a snippet from your notes. Unfurls cleanly on Twitter and Bluesky.

  • Credibility resume

    Three numbers nobody else shows together.

    Your bracket accuracy vs the committee. Your Seven score and rank. Your Daily Bubble calibration. One page. Updates as the season runs.

  • Bracket Matrix verified

    No verification dance.

    If you're on Bracket Matrix's tracked-submitter list, your profile is auto-verified, with a credit linking back to bracketmatrix.com.

  • Bracket Matrix export

    Formatted to spec, ready to paste.

    One click downloads the image format Bracket Matrix wants and a structured JSON. Stop hand-formatting every Sunday night.

The pitch

Same work. Better output.

The bracketologists we’re building this for are already doing the hard part. The analysis, the seed lines, the bubble calls every week. The current tools just don’t respect that. Screenshots into Twitter. Manual blog reformatting. Hand- copying for Bracket Matrix every Sunday.

We’re building the polished syndication layer. You keep your voice, your audience, and your existing home if you want it. Kruger·Dunning becomes the page everything links to.

The founding ten

The first ten in get the badge. Permanently.

Ten slots. We’re holding the line at ten. Late additions get the standard verified treatment, not founding status.

You get
  • Lifetime Founding badge on your profile and share cards
  • Featured placement on the Bracketologists index
  • First-look access to new features
  • Direct line to the operator for feature requests
  • Optional inclusion in the weekly digest (when it ships)
We ask
  • At least 4 bracket updates published during the 2026-27 season
  • Active bracketology presence prior. 6 months of consistent updates somewhere (Bracket Matrix tracking counts)
  • Honest feedback when the product is wrong (the whole point of the founding cohort)
One last thing

We’re building for bracketologists who care more about being calibrated than being loud.

The brand is Kruger·Dunning (“predict less badly”). If that resonates, we’re probably building the right tool for you.

Or just email press@krugerdunning.com with questions. We read everything.